Local Link
About us

Built in Hawke's Bay. Built for local business.

We're proud locals on a mission to give small businesses the same technology and online presence as the big national brands.

The Napier Marine Parade viewing platform at golden hour, looking out over the Hawke's Bay coastline
Napier · Hastings · Havelock North

We don't just sell NFC cards.

We're proud Hawke's Bay locals. We believe small businesses deserve the same technology and online presence as large national brands — without the agency price tag or the jargon.

We're passionate about helping local businesses grow through smarter technology, stronger online reputations and genuine customer trust. So we build long-term growth systems — not one-off gadgets — that help local businesses get discovered, build trust and win more customers, month after month.

When Hawke's Bay business thrives, our whole community thrives with it.

The people behind it

Real people you can actually call

No faceless call centre. When you work with Local Link, you work with us.

Zac Southwick, Co-founder & Growth at Local Link

Zac Southwick

Co-founder & Growth

Eli Southwick, Co-founder & Technology at Local Link

Eli Southwick

Co-founder & Technology

What we stand for

Our values

Five principles that shape every card we ship and every business we partner with.

Community

We're locals first. When Hawke's Bay business thrives, our whole community thrives with it.

Innovation

We bring enterprise-grade technology within reach of every corner shop and trade.

Honesty

No jargon, no lock-in, no smoke. Just clear advice and results you can measure.

Relationships

We're not a faceless agency. We're the people you can call, meet, and grow with.

Results

Reviews, rankings and revenue. If it doesn't move your numbers, we don't do it.

Let's grow your business, together.

We'd love to hear your story and show you what's possible. Book a free chat with a local who gets it.